Storytelling Strategies for Brands to Connect Better with Your Audience
Storytelling is a powerful way to get attention of potential customers. There’s data everywhere and social media users aren’t willing to spare more than a few minutes on a video or reel, to understand the concept. It is a potent way to engage and connect with your audience.
As Instagram stories and Reels are making their mark in storytelling in the social media community, it is time to leverage this opportunity for your business.
If you are a new business owner planning to go digital, hire a digital marketing company like Korra Worldwide Advertising Pvt. Ltd. They are one of the best SEO and website development company in Gurgaon.
At Korra, you get a dedicated account manager and social media manager for your social media handles. Korra is also one of the best website development company in Gurgaon. Want to make your brand stand out from others? Use these storytelling approach to connect with your audience:
Interactive Content
The first reason to use Instagram Stories is that fascinating posts aren’t the only means of increasing engagement with your followers. Your posts should consistently encourage followers to engage by checking your Instagram Bio for the latest posts and useful information. Instagram Stories allow you to post frequently as an engagement strategy, to stay top of mind for your audience.
Tell Your Brand’s Story
You can diversify your content to increase your fan following and grow your audience. A good reason to use IG Stories is that it is a new feature on an existing platform. If you already have an Instagram account and audience, you can simply diversify your content with the resources you already have. Additionally, storytelling is a better way to connect with your followers.
Give a CTA Link
Another great feature of the Instagram stories is that you can post it on your page or create an IGTV video. You can then post that story as a regular Instagram post, with a caption, filter, and location. Not only is this a great way to repurpose content, but it is also a way to test content before putting it into your profile. If you want your customers to take some action like buying your product, mention ‘link in bio’ on your stories.
Tell Customer Stories
For business pages, it takes much planning and effort to create a piece of content. But Instagram Stories are a fun and interactive way to engage with your audience. You don’t have to go for rigorous planning to accomplish the same. For example, a Chef can create short IG recipe stories while showcasing a sponsored product and then provide the link of the product to prepare that recipe. Creative IG stories are designed to get much traffic than ordinary ones.
Storytelling can be one of the best ways for a company to reach out to millions of users online. Use Instagram stories and Reels to connect with your audience and grow your following.