How to Use Facebook for Business for E-Commerce Start-ups?
Social media marketing has been one of the best ways to market your product or service to millions of customers. It is a cost-effective strategy to improve audience engagement and to convert potential customers to loyal ones!
If you are new to social media marketing, you might be wondering where to start. While it is a good idea to use a mix of a variety of social media platform, it might not be the best idea as a beginner. Pick one primary platform like Facebook or Instagram and focus on expanding your reach.
Facebook for business helps your curate a business account and post advertisements to increase your revenue. To start using Facebook ad services, you can hire the best digital agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. for social media marketing.
If you are new to using Facebook for business or professional purposes, check out these helpful pointers to get you started:
Track the Analytics
Facebook gives you detailed reports and analytics about the performance of your ads. You will never have to guess or make your assumptions about what’s working and what isn’t. Instead of having to determine your conversion rates and other social metrics, you can track it with Ads Manager. You will be provided with metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. Gain insight on things like clicks, conversions, and even sales. Best digital agency in Gurgaon like Korra can help you monitor and evaluate the Facebook analytics for your business.
Custom Content for Target Audience
You can target based interests, behaviours, demographics, age ranges, connections, locations, or languages. You can even target your competitors’ fans. The targeting capabilities can dig deeper than any other platform, and you can layer them and combine them to make sure you are eliminating users who are not your target market. The audience quality determines the number of potential customers which results in sales. Use Facebook ads to target potential customers who will buy your product instead of randomly targeting the audience.
Run Paid Ad Campaigns
Facebook for business guides you through steps that let you choose the kind of ad, target your audience, and set a timeframe and your budget. You can customize the ad based on what you are trying to accomplish. Facebook refers to these as “objectives.” Whether you want post engagement, website clicks, page likes, or something else entirely, you can create an ad-based around that. Over the last couple of years, Facebook has been decreasing business pages’ visibility in news feeds, while giving more preference to personal feeds. This reduces the effectiveness of a Facebook business page post to convert the viewers to potential customers.
These tools can help you to propel your business to new levels of growth and expansion.